Brother Jimmy’s first opened its doors in New York City back in 1989 and nearly three decades later the brand has established itself as a New York staple. Originally inspired by slow-smokin’ BBQ joints, Brother Jimmy’s mission is to bring “southern fun, southern living and southern food” to the city that never sleeps.
The man behind it all, Jimmy Goldman, recently embarked on a journey to rebrand the restaurants. This venture is inclusive of new dishes, new drinks and new games. What Jimmy once identified as a BBQ hotspot has since expanded. He now brings the brand to new culinary heights and programming.
That said, the brand still remains true to its history. One example of this is that Brother Jimmy’s has always let kids eat free with the purchase of one adult entrée. In recent years, this offering has become more enticing with a curated kid’s menu that doubles as a drawing board for children to let out their inner artist. Additionally, a selection of video games and arcade games are always available and suitable for all ages. The most mesmerizing game is the Pac-Man Machine – a floor-to-ceiling digital unit that was recently recognized as New York City’s largest. Since kids never like to leave empty-handed, Brother Jimmy’s has that covered as well and sends children off with balloons. As an added bonus, kids that order French fries during their meal receive a complimentary Brother Jimmy’s-branded frisbee that the fries are served on top of. And last but not least, Brother Jimmy’s Murray Hill unveiled its Marvel Comics-themed photobooth where kids can pose with their favorite superheroes and take the photos home for safekeeping.
Brother Jimmy’s 8th Ave: https://brotherjimmys.com/eighth_avenue (212) 967-7603
Brother Jimmy’s Murray Hill: https://brotherjimmys.com/murray_hill (212) 779-7427
Brother Jimmy’s has two locations in New York City – 8th Ave/Madison Square Garden (416 8th Ave, on the corner of 8th and 31st) and Murray Hill (181 Lexington Ave, on the corner of Lexington & 31st). Brother Jimmy’s has franchised locations in Westchester, Stanford, New Haven, Maryland/DC & Florida.
Photo Credit: Melissa Hom