Greenlight Bookstore Announces Secret Snowflake Holiday Book Drive for November

Partnership with the Mayor’s Office of NYC brings books to vulnerable kids

Greenlight Bookstore is proud to partner with NYC Service, a division of the Office of the Mayor of NYC, to support their Secret Snowflake initiative, with the goal of bringing great new books to the city’s children for the holidays.  Greenlight hosts a customer-driven book drive, inviting its customers to purchase specially selected books for donation, as well as partnering with publishers on donating additional books. Greenlight is now in its fourth year of participation in the Secret Snowflake program, and collected over 1,000 books for donation to in 2018.  The 2019 book drive runs November 1 to November 30.

 “Greenlight is honored to work with the Mayor’s office again this year via Secret Snowflake – it’s one of our favorite ways to give back to our city during the holidays,” says Greenlight’s co-owner Jessica Stockton-Bagnulo.  “It’s a pleasure to select great books that we know will resonate with kids of all ages, and we’re always thrilled to see our customers’ generosity when it comes to giving books!”

Greenlight has selected newly-released, age appropriate titles in several categories to feature in the book drive; these Secret Snowflake titles are discounted 30% when purchased for donation.  Customers can select books from the list to donate in the bookstore or online, and Greenlight works with the Mayor’s office to deliver them to New York’s most vulnerable children.

The bookstore selects books that highlight diversity, inspire creativity, and are fun to read, including many award-winning titles and authors; this year’s title list can be found at greenlightbookstore.com/secretsnowflake. In addition to the in-store book drive for customers, Greenlight will work with publishers on bulk book donations for the Secret Snowflake program, to help the initiative achieve its goal of serving over 4,500 children and families this year. 

Greenlight Bookstore and NYC Service will promote the book drive online using the social media hashtag #GoodForNYC, along with emails to customers and in-store promotion during the month of November when the book drive is active.  Information about the book drive, as well as online donation options, can be found at www.greenlightbooktore.com/secretsnowflake.

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